INTERNATIONAL PROJECT

Why now? A Time for Progress

During ongoing discussions about gender equality, we are excited to announce our project, ”New Masculinities in the Nordics.”

This initiative brings together leading organizations from across the region:

Add Gender and Boss Business Partner from Sweden, KUN Centre for Equality and Diversity from Norway, Norm from Denmark, and TalTech University from Estonia.

Read our blogpost about the collaboration here.

A Unique opportunity

We want to hear directly from men in the Nordics about their experiences with workplace gender equality initiatives. Over the past several years, significant efforts have been made to raise awareness and foster cultural change. This project offers an invaluable chance to understand how these initiatives have been received and to learn from the insights shared.

By exploring these perspectives, we aim to build on existing progress and further support positive change in workplaces across the region.

Invitation to Participate

Dear Men in the Nordics,

Are you interested in sharing your views on gender equality activities at the workplace? We are conducting an interview study and would love to hear from you!

We are a team of researchers from several Nordic countries, and we are keen to hear your perspective on gender equlity initiatives. For example: salary audits, workshops, presentations, thematic days, positive action hirings or promotions, training programs, workplace gender equality audits, or any other initiatives aimed at improving gender equality within your organization.

If the following applies to you, you are our target audience:

You have worked for at least two years*
You have lived experience as a man
You’ll be an especially valuable participant if you have been involved in or observed gender equality activities at work.

*You don’t need to be currently employed, as long as you have work experience in the past.

ABOUT THE INTERVIEW

The interview will only take 30-45 minutes.

Your participation will be completely anonymous, and the findings will be compiled into a publicly available report.

We will conduct interviews in January and February 2025. However, we will be reaching out to those who express interest on an ongoing basis until then.

We sincerely hope you’ll consider participating in this important study!

About the project

Project aim

The aim of the project is to research and compile a report on men’s reactions to diversity initiatives and gender equality practices in Nordic workplaces.

Method

We will use data collection through interviews and surveys to analyse men’s perspectives on gender equality initiatives in the Nordic and Baltic countries. The results will form the basis for updates to training materials and an awareness-raising campaign. The project will consist of planning, comprehensive literature review, data analysis, workshops and campaigning.

Outcome

The desired outcomes are: a comprehensive report on men’s reactions to gender equality and diversity initiatives, development and dissemination of training materials, wider acceptance and involvement of men in gender equality work, and a sustainable Nordic network.