Advice on equity and inclusion
The department store Åhléns works long-term and strategic to be a department store for everyone. Add Gender’s experts on equality, equity and inclusion have for several years trained and acted as advisors to the employees in the marketing department and supported their work on making inclusive communication. Åhléns are clear with their values and all communication is based on it - where the choice of images and text plays a major role in how the brand is received. Add Gender's network of norm engineers is at service with advice when Åhléns marketing department needs it, from everything about inclusive languages and image selection to dealing with customer feedback.